Description
Professional Custom Runner Printing from Printed Today
Transform aisles, corridors and walkways with specialist custom runner printing from Printed Today. Our long-format walkway solutions are designed to carry your branding, messaging and wayfinding along the full length of a space, not just at the entrance. These customised printed runners function as both visual guides and protective surfaces, helping to manage traffic flow, trap dirt, absorb moisture and reduce slip risk in busy retail, event and venue environments. From compact in-store runners to extensive branded walkway runners for exhibitions and arenas, our manufacturing process combines durable print technology with rubber-backed construction for long-lasting performance under heavy use.
Custom Runner Printing Pricing
| Square Footage Range | Price per sq ft |
|---|---|
| 0 – 0.67 sq ft | £35.73 |
| 0.68 – 1.34 sq ft | £19.64 |
| 1.35 – 2.69 sq ft | £10.87 |
| 2.70 – 5.38 sq ft | £7.09 |
| 5.39 – 10.76 sq ft | £3.60 |
| 10.77 – 96.88 sq ft | £3.60 |
| 96.89 – 108 sq ft | £3.40 |
| 108.01 – 140 sq ft | £3.40 |
Square-foot pricing applies across all customised printed runners, with automatic volume discounts and no hidden setup fees.
Standard Runner Sizes & Pricing
| Size | Application | Sq Ft | Standard | 72hr | 48hr | 24hr | Same Day |
|---|---|---|---|---|---|---|---|
| 1500 x 600 mm | Narrow aisle | 9.69 | £34.88 | £38.37 | £40.11 | £41.86 | £48.83 |
| 2000 x 800 mm | Small display aisle | 17.22 | £61.99 | £68.19 | £71.29 | £74.39 | £86.79 |
| 3000 x 1000 mm | Standard shop runner | 32.29 | £116.24 | £127.86 | £133.68 | £139.49 | £162.74 |
| 4000 x 1000 mm | Long aisle | 43.06 | £155.02 | £170.52 | £178.27 | £186.02 | £217.03 |
| 5000 x 1200 mm | Full corridor or checkout zone | 64.58 | £232.49 | £255.74 | £267.36 | £278.99 | £325.49 |
| 6000 x 1500 mm | Wide retail aisle runner | 96.88 | £348.77 | £383.65 | £401.09 | £418.52 | £488.28 |
| 10000 x 1000 mm | Custom continuous roll | 107.64 | £365.98 | £402.58 | £420.88 | £439.18 | £512.37 |
Express surcharges: 72hr (+10%), 48hr (+15%), 24hr (+20%), Same Day (+40%). Custom runner lengths available up to any custom large size!
Design Your Customised Printed Runners
Our customised printed runners allow you to carry branding, messaging and directional cues along the full length of an aisle or walkway without sacrificing safety or cleanliness. Printed Today’s production process delivers long-format graphics that stay sharp and colour-true, even when subject to trolleys, pallet trucks and cleaning equipment.
Logo & Branding Options
Customisable Logo Floor Runners: Turn key walkways into brand canvases. Repeat logos, straplines and campaign messages along the length of the runner to reinforce your identity and support upsell opportunities in-store or at events.
Wayfinding & Zoning: Use colour blocks, arrows and text to direct visitors along routes or into specific zones, from queue management and click-and-collect areas to exhibition stands and hospitality lounges.
Branded Walkway Runners: Align the design of your branded walkway runners with wall graphics, hanging signs and POS material to create a joined-up customer journey from entrance to checkout or main stage.
Bespoke Event or Venue Runners: Create red-carpet-style walkways for product launches, award evenings or VIP experiences. Bespoke event or venue runners can include sponsor logos, hashtags and date-specific messaging for maximum impact.
Design Specifications
Resolution: 150 DPI minimum at final runner size is recommended, with 300 DPI preferred for photographic or highly detailed artwork across long runs.
File Formats: Vector files (AI, EPS, PDF) are ideal for logos and typography on customisable logo floor runners. High-resolution raster files (PSD, TIFF, JPG) are acceptable for photographic and illustrative content.
Colour Profiles: Supply artwork in CMYK and include Pantone references for brand-critical colours so multiple runners and repeat orders remain consistent across sites and campaigns.
Design Support: Printed Today’s studio team provides free pre-flight checks and layout suggestions tailored to long-format runners, ensuring graphics repeat cleanly, avoid key trip zones and align with your in-store or event plan.
Functional Design Considerations
Traffic Direction & Flow: Consider how people move through the space. Place key graphics where footfall naturally slows, such as checkout queues, feature bays or registration areas.
Safety & Readability: Keep essential logos and text away from extreme edges where they may be partially obscured or subject to extra wear. Use high-contrast colour combinations to ensure messages remain readable at a glance.
Maintenance & Dirt Masking: Darker bases and subtle patterns help disguise day-to-day dirt and scuffs between cleaning cycles, maintaining a more professional appearance over time.
Professional Finishing Options
Finishing matters even more on longer runners, where edge stability and anti-trip performance are critical. Printed Today offers two professional edging systems designed for high-traffic settings.
Overlock Stitching
| Finishing Type | Cost per Running Foot | Best Applications |
|---|---|---|
| Overlock Stitching | £0.50 | Indoor runners, permanent retail aisles, branded corridors |
| Anti-Slip Rubber Border | £0.75 | High-traffic walkways, wet areas, safety-critical routes |
Overlock stitching provides a traditional textile edge that helps prevent fraying, especially on long-run customised printed runners. The stitched finish gives a softer look and feel suited to retail, hospitality and corporate environments where branding and comfort are priorities.
Recommended For: Indoor aisles, hotel corridors, museums, gallery walkways and long-term retail installations.
Anti-Slip Rubber Border
Anti-slip rubber bordering introduces a low-profile bevel that reduces trip hazards while keeping runner edges pinned securely to the floor. This is particularly beneficial where trolleys, wheelchairs and pallet trucks move across the surface or where spillages are common.
Recommended For: Supermarket aisles, event walkways, food service zones, wet areas and any route where safety and edge stability are critical.
Bulk Savings for Multi-Location Orders
| Runner Size | Qty | Total Sq Ft | Rate | Total | Per Unit | Saving |
|---|---|---|---|---|---|---|
| 3000 x 1000 mm | 1 | 32.29 | £3.60 | £116.24 | £116.24 | — |
| 10 | 322.9 | £3.40 | £1097.86 | £109.79 | 5.6% | |
| 30 | 968.7 | £3.40 | £3293.58 | £109.79 | 5.6% | |
| 5000 x 1200 mm | 1 | 64.58 | £3.60 | £232.49 | £232.49 | — |
| 10 | 645.8 | £3.40 | £2195.72 | £219.57 | 5.6% | |
| 25 | 1614.5 | £3.40 | £5489.30 | £219.57 | 5.6% |
Ideal for retailers, event organisers, hotel groups and venue operators rolling out matching branded walkway runners across multiple sites.
UK-Wide Production & Express Delivery
Printed Today manufactures every runner in-house in the UK, giving you predictable lead times and full control over quality. From artwork pre-flight through to printing, finishing and packing, each stage is managed under one roof to keep your project on schedule.
Delivery Service Options
Standard Delivery (5 Working Days): Cost-effective turnaround from artwork approval to delivery. Suitable for planned store refits, seasonal campaign rollouts and scheduled event installations.
72-Hour Express Delivery: Three-working-day delivery ideal for upcoming events, promotions and venue openings where branded walkway runners need to be in place by a fixed date. Additional 10% surcharge on base printing cost.
48-Hour Express Service: Two-day delivery for urgent in-store promotions, last-minute layout changes or replacement runners. Additional 15% surcharge on base printing cost.
24-Hour Next-Day Delivery: Priority production for time-critical projects where custom runner printing must be completed on the next working day. Additional 20% surcharge on base printing cost.
Same-Day Collection: Available from select UK locations. Orders approved before 10am are typically ready for collection from 4pm the same day, subject to production capacity. A 40% surcharge applies.
Manufacturing Quality Assurance
- Pre-Flight Checks: Artwork is inspected for resolution, dimensions, colour profiles and bleed suitable for long-format runners.
- Colour Calibration: Regular calibration ensures consistent colour across repeat orders and multiple runners within the same campaign.
- Print Quality Verification: In-run checks confirm clarity, density and registration along the full length of each runner.
- Edge & Finishing Inspection: Completed runners are checked for secure edging, flat lay and consistent finish along both sides.
- Final QC Sign-Off: Each order is measured and checked against the specification before packing.
- Photography & Records: Finished customised printed runners may be photographed for internal quality tracking and easy reordering.
- Protective Packaging: Runners are rolled or folded appropriately and wrapped to minimise creasing or scuffing in transit.
Competitor Price Comparison
| Size Range (sq ft) | Printed Today | UK Sign Shop | Stand Banner UK | Banner World | Colour Graphics |
|---|---|---|---|---|---|
| 5.39 – 10.76 | £3.60 | £10.37 | £8.53 | £4.01 | £5.57 |
| 10.77 – 24 | £3.60 | £8.70 | £7.40 | £4.01 | £4.68 |
| 24.01 – 54 | £3.60 | £7.02 | £6.19 | £4.01 | £4.68 |
| 54.01 – 96.88 | £3.60 | £5.91 | £5.41 | £4.01 | £4.68 |
| 96.89+ | £3.40 | £5.74 | £5.25 | £3.79 | £4.68 |
Prices shown per square foot. Competitor figures are based on publicly available pricing. Printed Today combines sharp pricing on customised printed runners with UK production and full-service support.
Talk to Printed Today’s Runner Printing Specialists
Need specification advice or help planning branded routes through your space? Printed Today’s technical sales team can help you choose the right runner lengths, widths, finishing and delivery options for your application.
- Telephone: 0208 077 1994 (available 8am–12am Monday–Friday, 11am–7pm at weekends)
- Live Chat: Speak with our team of problem solvers about artwork, campaign timings or multi-site rollouts. Available 8am–10pm.
- Email: [email protected] – send your floor plans, runner sizes and branding files for a fast, tailored quotation.
Ready to order? Select your runner size, quantity, finishing and delivery speed above, then proceed to checkout. For trade account setup, reseller pricing or large projects involving bespoke event or venue runners across multiple locations, contact Printed Today’s trade sales team for dedicated support and volume pricing.
Frequently Asked Questions
Q: What is custom runner printing?
A: Custom runner printing is the process of producing long-format, branded floor coverings designed for aisles, corridors and walkways. These customised printed runners combine visual branding and wayfinding with practical benefits such as dirt-trapping, moisture control and improved slip resistance in busy environments.
Q: How much does custom runner printing cost?
A: Pricing for customised printed runners starts at £3.60 per sq ft for most standard areas between 5.39 and 96.88 sq ft, with rates reducing to £3.40 per sq ft above 96.89 sq ft. For example, a typical mid-sized retail runner is costed by total square footage and then adjusted if you choose 72hr, 48hr, 24hr or same-day production.
Q: What standard runner sizes are available?
A: Printed Today offers seven core runner sizes: 1500x600mm (narrow aisle), 2000x800mm (small display aisle), 3000x1000mm (standard shop runner), 4000x1000mm (long aisle), 5000x1200mm (full corridor or checkout zone), 6000x1500mm (wide retail aisle runner) and 10000x1000mm (custom continuous roll). Bespoke sizes and shapes are also available on request.
Q: Can you print my logo on floor runners?
A: Yes. Our customisable logo floor runners are specifically designed to carry logos, straplines and campaign messages along the length of your walkway. Providing vector artwork (AI, EPS, PDF) helps ensure clean, sharp reproduction, and our design team can advise on repeat spacing and placement for maximum impact.
Q: Where are branded walkway runners typically used?
A: Branded walkway runners are widely used in supermarkets, fashion retail, DIY stores, trade shows, event venues, hotel corridors, museums, exhibition galleries and queue management zones. They help guide visitors, highlight promotions, separate zones and reinforce branding across key journeys.
Q: How long does production and delivery take?
A: Standard turnaround for custom runner printing is around 5 working days from artwork approval. Where deadlines are tighter, Printed Today offers 72hr, 48hr and 24hr services, plus same-day collection from select UK locations, subject to artwork sign-off and production capacity.
Q: Are custom printed runners suitable for high-traffic areas?
A: Yes. Our runners are designed for busy environments and are backed with materials that help grip smooth floors. When combined with appropriate edging and regular cleaning, customised printed runners perform well in aisles, corridors, queue systems and event routes subject to heavy footfall.
Q: What finishing options are available for runners?
A: Printed Today offers two primary finishing styles: overlock stitching for a textile-style edge ideal for indoor aisles and corridors, and anti-slip rubber borders for safety-focused installations in high-traffic or wet areas. Both approaches are suitable for bespoke event or venue runners.
Q: How do I clean and maintain custom runners?
A: Vacuum runners regularly to remove dust and debris, and spot-clean spills promptly. For deeper cleans, use mild detergent with water, avoiding harsh chemicals or highly abrasive tools. Proper maintenance helps branded walkway runners stay smart and extends their usable life.
Q: Can I order matching runners for multiple locations?
A: Absolutely. Printed Today frequently supplies consistent sets of runners for retail chains, hotel groups and event portfolios. We retain your artwork on file, coordinate sizes across different sites and apply volume pricing, ensuring your customisable logo floor runners look consistent everywhere they are installed.